Designed for University Course: Graphic Design II
Project Campaign Development and Branding
Created May 2013
For a class project, two students and I had to create a fictional campaign based around a social cause, which we chose to be eye witness testimony and its fallibility. As a small group, we gathered the necessary research, developed the creative direction and determined the branding features. After the research phase, we branched away from the group work, devising our own unique strategy and deliverables.